Seven Simple SEO Strategies

Search engine optimisation can seem complicated, but with these strategies you will realise there are ways to make improvements to your site’s ranking that anyone can understand.

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Boost Page Load Speeds

Faster page load speed translates into higher search ranking, but figures suggest that sites are actually getting slower.

In the age of smartphone browsing and patchy 4G coverage, this is even more of an optimisation hot topic.

Get in touch with experts like those working in SEO services in London such as to find out what steps you can take to address this.

Update Title Tags

Without the proper use of canonical tags, similar pages on your own site can end up battling against one another for SERP supremacy. Avoiding duplication issues through aggregation is a good SEO strategy.

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Consider Navigation

Internal links and the words and phrases to which they are attached have an impact on SEO, since Google uses the number of links to determine the significance of a given page. Try adding keywords which are relevant to the core purpose of your site to navigation elements to see if this leads to a ranking boost, especially if rivals have had success with this approach.

Check CTRs

Click-through rates reveal a lot about whether or not a page is well optimised, as a high SERP ranking is irrelevant if it is not convincing users to take action and visit your site. A poor CTR is the best indication that you need to tweak your URLs, page descriptions and other elements for better SEO.

Fix Broken Backlinks

If a backlink from a third party site points to a page that no longer exists, then it is not doing your search rank any good. Use free tools to weed out bad backlinks and fix the pages they point to, or use a redirect to funnel traffic to an established landing page.

Spruce Up Snippets

The more information that is available in search snippets, the more likely potential customers will click through to your site. Using JSON-LD within JavaScript will streamline the process of adding the necessary product data to the source code of each page.

Harness Sitemaps

Search engines like Google make use of sitemaps to collate info on the images that feature on the pages they rank, so adding the relevant information to an .xml file on your site is sensible.